Skip to main content

Meta Ads Tracking

Because of api limitations Meta Ads requires by far the most manual work to set up tracking via UTM parameters

We're working to reduce the manual work as much as we can, but now, you have to add UTM parameters manually to every running ads you have.

How to add UTM parameters to Meta ads?​

1. Go to your Ads Manager and select the ad for which you want to enable tracking​
2. Click on Edit and scroll down to the field called: "URL parameters"​
Screenshot

meta ad url

3. If the field is empty copy utm_mydataninja={{ad.id}} there and click on "Publish" button.​
Screenshot

meta empty url

4. If the field is not empty and has other parameters in it add utm_mydataninja={{ad.id}} to the end with & separator​
Screenshot

meta non empty url

5. Press the "Publish" button and wait for the review to be completed​

How long does it take to review the changes?​

Ads typically goes back into the review process to ensure it complies with Meta's advertising policies. The review time can vary depending on several factors, but editing url parameters is considered as a minor change and it usually completed in a minutes but may take hours to complete. Read more about review process on this link